Popular Ice Cream Trends
Vanilla continues to be America's favorite flavor in ice cream and novelties. This flavor is the most versatile, mixing well with toppings, drinks and bakery desserts. America's top five favorite individual flavors are vanilla, chocolate, butter pecan, strawberry and chocolate chip mint.
Manufacturers, scoop shops and chefs constantly are creating new and exciting flavors for their customers. To keep us looking to see what's next in the freezer case, individual processors often release limited time "seasonal" flavors, such as gingerbread, peppermint or caramel ice cream for the November/December holidays.
While the majority of ice cream products have long been regular-fat products, processors continue to diversify their lines of frozen desserts in order to fit into various lifestyles -- often called "better for you" products. There are now an array of frozen desserts to fit specific dietary needs or wants, such as reduced-fat, fat-free, low-carb, "no sugar added," added calcium or other nutrients, or lactose-free ice cream. Novelty/single-serving products are also an important part of this trend, as some of us prefer the pre-packaged portion when counting calories, carbs or fat grams.
However, most of us are looking for an indulgence when eating ice cream. Therefore, ice cream manufacturers make sure to offer a full selection of premium and superpremium products in innovative flavors and with such mix-ins as cookies, brownies, candies and cake.
Popular brand ingredients added to ice cream
Another important trend for ice cream is the continuing popularity of popular companion products being added to ice cream. There has been an increase in the number of new ice cream products that use ingredients from well-known candy, cookie, fruit and flavoring manufacturers. In particular, novelty manufacturers have placed a strong emphasis on adding popular candy flavors. And, some ice cream manufacturers have teamed up in recent years with popular coffee and chocolate brands to create "ultrapremium" products. Signs indicate that this trend will continue in the future.